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10 Most Promising CRM Service Providers 2021

CIO Review India shortlisted 'Optical CRM Software' in '10 Most Promising CRM Solution Providers - 2021'


After cloud-based SaaS distribution, social CRM is expected to become the next most sought after functionality in the market due to changing consumer dynamics. With the advancements in various other technologies, the future of customer relations management market size will play a pivotal role in companies' growth bandwagon.

“In Optical CRM, we have focused on customer data management and eye testing prescription record management so as to nurture and build relationships with customers. There are features such as reminders and alerts which help stores to gain recurring business from their customers. Also, we have a unique feature to search and view customer history with just one click,” highlights Bipin G Patel, Founder & CEO at DNB Management Applications.

Optical CRM is the pioneer in CLOUD base CRM and POS Software for the optical retail industry.


Speaking of which, Optical CRM is the pioneer in CLOUD base CRM and POS Software for the optical retail industry. It is a very easy and cost effective solution for optical retail business. It is arguably the best Cloud base CRM and POS for optical retail stores. It cost only Rs. 2400/- per year for INDIA and USD 99 for other countries; for one store and there are no hidden charges or additional cost. Optical CRM software is developed, managed and fully owned by DNB Management Applications, which was founded in Bengaluru in 2004 by an experienced IT Professional Team with a vision to provide cost effective and quality software services.


Optical CRM Software not only incorporates all business needs in one single software, but in fact is the only solution for optical retail business at the price of Rs. 2400/- per year for INDIA and USD 99 for other countries; per store. Furthermore, the support service is unmatched with dedicated accounts managers who interact with customers and their employees to provide training and any other software related support. Clients are also provided with free phone and email support; no extra for support or training. This software also offers unlimited space on the cloud, and does not have any restriction on the number of data that can be stored in the Optical CRM cloud. And last but not the least, frequent upgrades are provided without any additional cost.


As Optical CRM Software has been especially designed and developed for the optical retail business, it is trusted by 4000+ stores worldwide with a market share of more than 12 percent of total optical retail software in India. This software supports 8+ languages with billing in dual languages such as English and Arabic. Moreover, it includes all modules such as Inventory, Billing, Purchases, Sales, Accounts, Expenses, Customers, Prescriptions, SMS, EMAIL, Tax Management, Import data, Excel reports, to name a few.